General Environment Analysis: 1. Economic segment: Cuba is command-economy, and is still a poor country. The GNP per capita of 2002 is just $1700. The domestic market is not in the perfect situation. The government of Cuban still has to face trade deficit, foreign exchange and energy problems. (Mild threat) 2. Political-Legal segment: In 1990s, Cuban government implemented an austerity program to steer through the crisis and Helms-Burton Act added the burden to Cuban economy. However, the US government …showed first 75 words of 337 total…

…showed last 75 words of 337 total…exclusive dealers distribute Havana cigar throughout the world and only these dealers have access to the cigar supply. (Threat) 4. Threat of substitute product: Low. Although cigarette is another industry of Cuba, cigar is still very popular in the world because of its high quality and reputation. (Not threat) 5. Rivalry: Moderate. Now, some other countries can plant Cuban tobacco and make high quality cigars. However, Cuba can produce the best cigar in the world. (Mild opportunity