The market for sporting goods in Poland has been in a pattern of constant growth for the past few years and research has shown that the Poland population prefers U.S. brands of sporting goods due to the U.S. image. For this reason, Hockey Town USA, Inc. has decided to open a store in Poland, which in turn will give us the needed foreign market experience that will be beneficial in the future decisions …showed first 75 words of 1938 total…

…showed last 75 words of 1938 total…Poland Country Profile 2002. [Online]. Available: http://abneiu.jacobsnet.com. Hill C.W.L. (2001). International Business Competing in the Global Marketplace. (3rd Edition) United States: McGraw-Hill Companies Inc. NASK, 2003. Polish society and companies' situation. [Online] Available: http://www.poland.pl/info/invest1 Polska, 2002. Polish History in Brief. [Online] Available: http://www.msz.gov.pl/mszpromo/en U.S. Embassy Warsaw. (1999). Country Commercial Guides for FY 2000: Poland. [Online] Available: http://www.state.gov/www/about_state/business